Naturally Size 0 Announces Online Retail Store
Naturally Size 0 launches trendy online designer store for size 0 and petite women who have been sized out of the market due to vanity sizing. For the first time, top designers such as Betsey Johnson, Jovani, Frankie B and Nicole Miller are featured on an exclusively size 0 designer website.
Los Angeles, Calif. (PRWEB) January 29, 2008 -- Naturally Size 0, www.NaturallySize0.com, provider of trendy designer fashion for the lifestyle of the size 0 woman, today announced the launch of its online retail store. Top designers such as Betsey Johnson, ABS by Allen Schwartz, Nicole Miller, and Jovani as well as many new and emerging designers are hand selected to fit the smaller framed size 0 woman. Various designers such as Myne, Melly M and Frankie B supply clothing for the petite body shape.
NaturallySize0.com has been created to handle the high demand of frustrated size 0 (equivalent to UK size 4) women unable to find clothing. Headquartered in Claremont, CA, Naturally Size 0 is determined to solve a problem that has long daunted these tiny-framed and petite women by providing size 0 clothing.
"I am thrilled to offer fashionable clothing to these forgotten women," said Lori English, Naturally Size 0 founder and size 0 herself. "I've spent many a day in the malls over my lifetime searching for that one item of trendy clothing that sorta-kinda fit, and I can't tell you how exciting it is to provide beautiful clothes that look spectacular on these women."
Although size 0 women are still a minority of the total shopping population, stores have all but forgotten about providing clothes for these women, and instead mostly provide vanity sized clothing. Women in the past who wore size 2 or 4 are now proudly wearing size 0 fashion, causing the true size 0 women to be sized out of the market.
A large market for this small size is the ever-growing Asian community. The Asian-American population has been growing steadily, with 11.9 million identifying themselves as Asian in Census 2000. Nearly half of the Asian-American women wear size 6 or smaller, with a lesser percentage wearing size 0. Although the demand is definitely there for size 0 clothing, many designers and manufacturers have not acknowledged it and continue providing mostly for the size 2 and up community.
Naturally Size 0 hand selects each item of clothing with the size 0 shape in mind and only a limited number of styles from each designer actually make the cut. Explains Lori English, "It is very important to select those styles which accentuate the smaller-framed body type, rather than looking spectacular on size 8 model types but baggy and frumpy on the smaller customer."
Once purchased, each item is categorized and compared against English's measurements to help the customer understand the fit. This unique and personal approach is the first of its kind, making the online-shopping convenient for the size 0 woman. Categories exist such as "Taller Girls", "Petite/Tiny" and "On the Bustier Side", modeled by size 0 women.
Various petite styles have been cut exclusively for Naturally Size 0, for the strong petite market providing styles for the 5'3" and under. A large assortment of size 0 Jovani prom gowns are also offered along with casual, business, evening and resort wear.
Contact:
Naturally Size 0
Lori English (909) 915-4844
lori@naturallysize0.com
About Naturally Size 0
Naturally Size 0 is an online clothing retailer that provides trendy designer and petite clothing exclusively for the size 0 woman. The size 0 woman shopping at Naturally Size 0 enters a world previously unknown to her, where each item displayed in the online store is actually available in her size.
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