Click on Hyundai’s Online 2007 Veracruz
and Take It for a Spin
Featuring Clickable Video Technology
NEWPORT BEACH, Calif. & FOUNTAIN VALLEY, Calif. (Business Wire EON/PRWEB ) April 3, 2007 --
Hyundai Motor America has introduced a new way for its customers to
research and shop with the launch of the Veracruz interactive video
player. Available on the Consumer Guides/How Stuff Works website (http://public.jumpstartautomotive.com/content/detroit_autoshow_hyunda
i/player.html), the interactive video player incorporates one main
and seven sub clickable videos for the viewer to research features and
benefits of the all-new 2007 Veracruz SUV.
While watching the main video that highlights general features of the
vehicle, the viewer can select a topic of interest and, when prompted,
click on the video to explore additional sub videos highlighting Veracruz’s
key features, such as the exterior, interior, performance and safety.
When done, the viewer exits the sub video and returns to what they were
watching in the main video.
Hyundai and Jumpstart Automotive enlisted Vimation
to create the Veracruz interactive player utilizing the company’s
VIM® clickable video technology.
“The Veracruz interactive video player
provides a compelling and innovative way for our customers to research
the Veracruz,” said Joel Ewanick, vice
president of marketing, Hyundai. “All of the
vehicle’s relevant information via videos,
audio, images and text is aggregated into one player. The viewer can
jump to different topics through the videos and they have control of
what they want to watch and research.”
David Hemingway, chief executive officer of Vimation, said companies
that utilize interactive video have a distinct advantage over their
competitors. “Loyalty is the hardest
commodity to earn on the internet. The only way to earn it is to give
the user a personalized and relevant experience, one where they can lean
forward and investigate while benefiting from the emotional aspect of a
video presentation.”
Hemingway said Vimation’s technology makes it
possible for Hyundai to syndicate the Veracruz player into any website
while still keeping the content centrally administered. More than 40
metrics will be measured on a real-time basis, including repeat
visitors, which videos are being viewed the most, how long each video is
viewed, every time an interactive element is clicked and the location in
the country where each viewer is watching.
“We’re always
looking for new ways to push video content created specifically for the
web,” said Dave Latham, west coast sales
manager at Jumpstart Automotive Media. “Hyundai
has given us this great opportunity to create some unique content while
the Vimation technology helps us take it to the next level.”
About Vimation, Inc.
Vimation, Inc., (www.vimation.com)
located in Newport Beach, California, is a video interactive media
company that has developed a unique technology for online videos that
allows users to interact directly with high quality video while they
navigate, browse, and shop online. Vimation’s
interactive video solutions are based on Flash technology and do not
require website redesign. This technology encourages users to search
actively for the information they need, while providing real time data
to the marketers, in turn helping to make website content more targeted
and appealing.
About Jumpstart Automotive Media, Inc.
Jumpstart Automotive Media, Inc. (www.JumpstartAutomotiveMedia.com)
partners with leading web publishers to create the Internet’s
largest and highest quality community of car shoppers. Jumpstart’s
targeted reach and innovative marketing programs help automotive
manufacturers and dealers improve their advertising results and help web
publishers achieve a maximum return on their audience. Jumpstart counts
every automotive manufacturer and more than one thousand automotive
dealers as customers. Key Jumpstart Network partners include NADAguides,
Vehix, Consumer Guide Automotive, JD Power Autos, Shopping.com, Google,
and Yahoo. Jumpstart has partnered with leading web sites and ad
networks for a Behavioral Auto Channel which uses behavioral targeting
to track and serve ads to in-market car buyers across one of the web’s
largest aggregated distribution bases.
About Hyundai Motor America
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are
distributed throughout the United States by Hyundai Motor America and
are sold and serviced through more than 750 dealerships nationwide.
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Trackbacks/Comments Received
2007 Hyundai Veracruz Has Arrived
from Stacey's Auto Parts Resources on May 29, 2007
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Hyundai is making a big statement in the auto industry. I think they’re telling the world, “We can make it happen, too.” Yup, I absolutely agree with that! Hyundai cars evolved into competent vehicles that also boast off of extraordinary features. Th...
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