Malibu Boats Sails Ahead with Vocus On-Demand Public Relations Software
Vocus' Fully-Integrated On-Demand PR Management Software Helped Malibu Improve Media Relations, Increase Mainstream Media Coverage and Establish its Brand
LANHAM, MD (Vocus/PRWEB ) January 18, 2008 - Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that Malibu Boats, a manufacturer of quality boats and the team responsible for the new Corvette Limited Edition Sport-V, has selected Vocus' PR software to manage its public relations activities. Using Vocus, Malibu Boats has been able to not only increase its exposure in both traditional and online media but to automatically track and monitor its coverage to assess its public relations impact.
"The Malibu marketing department is a skeleton crew and needs to be as efficient as possible. When we realized the PR processes were taking too long and not giving us the opportunity to quantify results, we began looking for a new solution," said Amy Mauzy, public relations manager at Malibu Boats. "We thought there was no way to solve the problem until we discovered Vocus and found exactly what we were looking for in a PR solution."
Mauzy continued, "Before Vocus, we were unaware of half of what was being printed about Malibu Boats. Now, Vocus' news monitoring automatically sends regular alerts as stories appear on the company, including articles in blogs and online publications. Without Vocus, not only would we probably not be getting as much attention in the media, even if were, we definitely would not know about it!"
Malibu Boats is a manufacturer of quality boats. Since its inception in 1982, the company has been dedicated to building the best boats possible and having fun doing it. The company recently launched a campaign surrounding its brand new Corvette Limited Edition Sport-V. With Vocus' PR management software and its PRWeb online press release distribution platform, the company received an amazing media response.
"Through Vocus' PRWeb, we released a social media press release about the new Corvette Limited Edition Sport-V from Malibu. As a result of our campaign, we have been featured on just about every automotive related blog as well as classic and performance car sites. We also generated coverage in some of the biggest industry magazines including Popular Mechanics and Hot Rod and created consumer buzz about the Corvette boat that is still going on.We are seeing the Vocus benefit directly in our sales, plain and simple," said Mauzy.
Mauzy continued, "Vocus is the conduit to our electricity. We have an awesome company and an even more impressive product, but if no one ever hears about us we become the tree falling in the forest. Thanks to Vocus we are creating a loud thundering roar in the media and the Malibu Boats brand is getting the kind of amazing attention it deserves."
About Malibu Boats
Since Malibu's inception in 1982 President/CEO Robert Alkema's mission has been very simple even if the evolution of design and engineering has become increasingly complex. "Build the best boat possible. Enjoy your workplace. Give Malibu owners the best value." This is an oath and a standard that the people of Malibu Boats believe they are bound to uphold. They build the best boat and have fun doing it and that dedication bleeds over into everything that wears the Malibu brand.
About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,200 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
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