YES Essentials Introduces Seat Covers, Enhanced Floor Mats

SPARTANBURG, S.C. (Business Wire EON/PRWEB ) June 7, 2007 -- For many American drivers, a clean vehicle interior may seem impossible with today’s meals on the go, long commutes and tight schedules.

Add coordinated floor mats, and the full interior is going to look luxurious, but will be surprisingly easy to keep clean.

To cater to consumers with busy lifestyles, YES Essentials, a product line from Milliken & Company, has introduced seat covers with stain- and odor-resistance and static-reduction properties through www.YESessentials.com.

YES Essentials seat covers feature a durable, ultra-soft fabric with advanced stain-resistance. Stains including spilled coffee, dropped ketchup, motor oil and even lipstick and permanent marker are repelled and released. Antimicrobial properties inhibit odor-causing bacteria growth from spills, and the seat covers are engineered to minimize static buildup, reducing shocks from sliding in and out of the seats. Properties are imbedded in the fibers, so they don’t wear off.

For a total-car upgrade, color-coordinated, stain- and odor-resistant floor mats are also available. The floor mats are now enhanced with a durable natural rubber backing, and the premium, dense carpet pile is significantly heavier than most factory-installed floor mats.

The floor mats and seat covers are custom cut to fit any make and model. Seat cover design also accommodates seats with side controls, heated seats and models with side airbags.

“We designed the seat covers to fit so seamlessly into each make and model, it’s difficult to distinguish them from custom upholstered seats,” said Stacy Walker, marketing communications manager for YES Essentials products. “Add coordinated floor mats, and the full interior is going to look luxurious, but will be surprisingly easy to keep clean.”

According to a Milliken cleanliness study, Americans are over-scheduled, over-worked and over-committed with the daily demands of career, family and friends. Drivers want to keep their car free of dirt and debris, but 70 percent of those surveyed rated cleaning with as little effort as possible one of the most important factors in maintaining a vehicle.

“YES Essentials works for the consumer who wants a custom look for a reasonable price, the busy professional who doesn’t want to spend time cleaning up after life’s messes, or even the young driver who wants to upgrade a hand-me-down car,” explained Walker.

YES Essentials is among the family of innovations developed by Milliken & Company, one of the world's largest textile and chemical companies and a lead supplier to the automotive industry for more than 50 years. Purchase YES Essentials products on www.YESessentials.com, or visit www.splatthemat.com to try for yourself.

MULTIMEDIA GALLERY

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